Our Work With Brumbach Family Dentistry

Home Page

This page had an outdated look with no “hook” for visitors to feel invested in the need to choose this office. Consequently, we created an entire branding strategy to implement throughout the website. We also added additional Call-to-Action opportunities to engage site visitors. Originally, it was a largely unfinished website with a lot of potential. However, we activated that unused potential for SEO and marketing in order to boost the office’s search engine rankings.

Services Page

This is the page that features all the various services offered by this office.

This is a small section on one page with no useful information. First, we started small by redesigning out-of-date, improperly- formatted icons. In addition, we built out a brand new page for each service offered by the dentist. This helps with SEO, industry authority, and adds helpful information for new and existing patients.

See it live:  https://brumbachdentistry.com

WHAT WE ACCOMPLISHED WITH BRUMBACH DENTISTRY

Front Landing Page

Generic landing page image that didn't communicate who Brumbach Dentistry was

WHAT WE UPDATED:

  • Featured a photo that is more inviting
  • Added a family picture of Dr. Brumbach
  • Updated all the services icons

BENEFITS/EFFECTS

  • More connection to the photo on first impression for newcomers
  • Reflects updated content

Active Marketing

Language throughout the website created little opportunity to tie into a cohesive marketing campaign

WHAT WE UPDATED:

  • Adding consistent language throughout website and other online platforms (i.e Facebook, Instagram)
  • Extensive weekly marketing on social media

BENEFITS/EFFECTS

  • Reflects updated branding
  • Updated branding enables updated marketing
  • Updated Marketing strategy deploys a “Hook” tactic to engage site visitors
  • Establishes personal connection and trust between Dentist and Patient

Increased Engagement

The website was mostly informational, without serving the purpose of actively acquiring new appointments

WHAT WE UPDATED:

  • Added “Call-to-Action buttons
  • Expanded Internal Linking

BENEFITS/EFFECTS

  • Encourages visitors to continue to explore and stay engaged with the site

Maximize SEO

Unused potential for search engine optimization

WHAT WE UPDATED:

  • Built out and generated extensive and helpful copy for each service offered by the office

BENEFITS/EFFECTS

  • Establishes authority in the industry
  • Increases search visibility
  • Boosts organic rankings
  • Drives more traffic to website

Optimized for Mobile Devices

Website wasn't optimized for all the users who search and view this website in different formats on their mobile devices

WHAT WE UPDATED:

  • Reworked website code, media file sizes

BENEFITS/EFFECTS

  • Optimizes website to show up correctly on mobile devices
  • Follows Google’s “Mobile First” Algorithm (Google predominantly uses the mobile version of the content for indexing and ranking)
Brumbach Dentistry Old/New Frontpage